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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Monkey Business Radio, Chris and Dennis dig into one of the most overlooked assets in small business—intellectual property (IP). From brand reputation and trade secrets to goodwill and systems, your IP might just be the most valuable line on your balance sheet.
They share real stories—like how AGM built its IP from scratch, why owning vs. leasing real estate changes everything, and how iconic brands like Jordan’s Furniture and Ken’s Steakhouse show the power of strong branding.
Whether you’re a home service operator or aspiring franchisee, this episode will change how you look at your business value.
Chapters
1. Introduction to Business IP Valuation (00:00:00)
2. Balance Sheet Assets Breakdown (00:01:35)
3. Why Value Your Business (00:03:03)
4. IP Valuation in Different Industries (00:05:25)
5. Real Estate's Impact on IP Value (00:11:25)
6. Company Culture as Intellectual Property (00:16:37)
7. From Zero to Valuable: Building Brand IP (00:21:44)
8. Case Studies: Joe's Barbershop & Northeast Carpet (00:31:07)
9. Episode Wrap-up (00:36:32)
23 episodes
