HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If you have an online business, you've probably heard about building your brand.
Branding has a color palette, fonts, and a logo, but that's not what a brand is - just what it has.
What a brand really is = creating the consistent experience you want your ideal client to have when they come in contact with any part of your business.
It's crafting the story for your ideal client to walk through.
How do you create the experience?
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