In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique journey and approach to business, offering valuable insights for entrepreneurs across any industry. The accounting industry, often stereotyped as dull, has seen a vibrant shake-up thanks to visionaries like Cindy. As the CEO of Elevated Accounting, Cindy challenges the conventional image of an accountant and demonstrates the immense potential for growth and innovation within the sector. By focusing on creating passive income through online courses, hosting in-person events, and leveraging social media for client acquisition, Cindy has managed to transform her business landscape. Remarkably, 80 percent of her clients now come through Instagram, showcasing the power of creative marketing strategies in even the most "boring" industries. One of the standout strategies Cindy implemented is her active use of Instagram to connect with potential clients. This approach has proven incredibly effective, allowing her to grow her email list from 200 to over 1200. Cindy’s story highlights the importance of social media in today's business world, encouraging entrepreneurs to explore and capitalize on these platforms, regardless of their industry. Cindy's success also extends to educational content. Recognizing the gap in market knowledge regarding accounting and taxes, she developed online courses aimed at bridging this divide. Her courses focus not just on the dry mechanics of accounting but also on how entrepreneurs can save money, make intelligent financial decisions, and grow their businesses. This initiative has helped countless business owners and contributed significantly to Cindy's professional growth and revenue. Breaking free from industry norms and exploring innovative strategies can lead to incredible success. Cindy Kumar's story is an inspiring reminder that with creativity, dedication, and the right approach, any business can stand out and thrive, no matter how "boring" the industry might seem. We talk about:

• 00:00 Intro
• 04:54 Why help entrepreneurs with business vs. just filing personal taxes
• 07:28 Which parts of business she struggled with when first starting out
• 08:27 Preferred platform to us
• 09:12 Difference between hiring an accountant and using Turbo Tax
• 13:25 How to choose the right starting price point
• 16:09 How she's scaling her own business
• 21:48 Creating a course that appeals to more industries
• 27:40 Her biggest struggle and biggest win on Instagram
• 29:56 Checkout pages vs. e-transfers
• 32:24 3 biggest places people miss out on from a savings perspective
• 35:46 Handling and keeping receipts
• 37:09 One piece of advice for a fellow entrepreneur

Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Cindy

• Website - https://www.elevatedaccounting.ca
• Facebook - https://www.facebook.com/elevatedaccounting
• LinkedIn - https://www.linkedin.com/in/cindy-kumar-cpa-72349aa3/
• TikTok - https://www.tiktok.com/@elevatedaccounting

Connect with me

• Lisa's Website - https://www.lisaanne.ca
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching