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AI overviews and LLMs are changing what “visibility” looks like and digital PR is the bridge between your brand and what these systems surface.
In this episode of More Than You Can Chew, Dane chats with digital PR pro Alexandra about why earning coverage on trusted media still matters, how brand mentions can work like links, and practical ways to show up more often when people (and AI) look for answers.
We get into real examples, the role of expert quotes, and why consistent PR beats one-off stunts. If you’re confused about where PR fits in a world of ChatGPT and Google’s AI results, this convo makes it make sense.

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11 episodes