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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Generative AI and Agentic AI are now raising the stakes on how companies deliver customer value and innovate to stay one step ahead. Accelerating with AI comes down to the long game: technology infrastructure, data, and talent. This episode will focus on practical insights into how top enterprise leaders should approach AI for long term investment, including building a modern tech stack, creating enterprise platform capabilities, proprietary data and AI solutions, and building and cultivating world-class AI talent. These best practices will be shared through the lens of Capital One’s AI journey.
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