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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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On today's episode, co-hosts Josh Christensen and associate editor David Salazar, filling in for Yasmin Gagne, discuss the latest news in the world of business and innovation. Topics include Jimmy Kimmel’s return, Nvidia's plans to invest $100 billion in OpenAI, and the Trump administration’s unfounded claims about Tylenol.
Next, Yaz speaks to Jessica Schinazi, CEO of the direct-to-consumer luggage brand Away. They discuss making the company profitable, launching soft-shell suitcases and other accessories, and transitioning away from DTC to sell on Amazon and at Nordstrom.
Finally, Yaz interviews David Allemann, co-founder of premium sportswear brand On, about competing in a crowded athletic shoe market, receiving an investment from Roger Federer, and the company’s innovative physical retail strategy.
For more of the latest business and innovation news, go to https://www.fastcompany.com/news
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