Katharina Mayer is the Founder and CEO of the social start-up Kuchentratsch. Translated the company name means „Cake Tittle-Tattle“ and this gives a hint what the mission behind the social start-up is all about: preventing the feeling of social isolation and poverty of the elderly by providing grandmas and grandpas with a place in Munich to get together, pursue their passion for baking, and top up their pension. In 2018 Katharina made a successful deal in the German version of shark tank called “Die Höhle der Löwen” where she convinced two lions aka investors of her social startup. In this episode, Katharina talks about how she initially came up with the idea for Kuchentratsch and why she discontinued her career in developmental work. We learn about her efficient leadership style managing three generations of employees under one roof (spanning from young students to grandmas and grandpas in their 80’s). She tells us about how she dealt with the crisis of the COVID-19 pandemic and how she went from product idea to ready-to-buy baking mixes within only a few months! Also, Katharina shares what life lessons her elderly bakers taught her. As every guest, Katharina reveals her toolbox, namely her favorite books, podcasts, inspiring thought leaders, and must-read newsletters.