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089 – Beyond Lumens: How Outbound Lighting Designs Bike Lights for Real Trail Performance (Guest: Tom Place)

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Manage episode 453363117 series 3396642
Content provided by Josh Anderson & Dane Higgins, Josh Anderson, and Dane Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Anderson & Dane Higgins, Josh Anderson, and Dane Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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In this episode, we sit down with Tom "Danger" Place, co-owner of Outbound Lighting, a Chicago-based manufacturer revolutionizing bike lights through innovative engineering. Tom shares the company's origin story, how he partnered with founder Matt, and explains their unique approach to bike light design that prioritizes beam pattern over raw lumens. Listeners will learn why Outbound places wider, more powerful lights on handlebars and spot beams on helmets—the opposite of traditional setups.
The conversation explores Outbound's design philosophy, manufacturing process, and how their small team of six produces tens of thousands of lights annually. Tom details their direct-to-consumer strategy balanced with bike shop distribution, their no-discount policy to maintain product value, and upcoming product developments. Bike enthusiasts will appreciate the technical discussion about beam patterns, ergonomics, and why proper shadows from handlebar-mounted lights create better depth perception for night riding on challenging terrain.

Outbound Lighting
Web: https://www.outboundlighting.com/
Instagram: https://www.instagram.com/outboundlighting/
Facebook: https://www.facebook.com/OutboundLighting/

Listen to Mountain Cog
Apple Podcasts
Spotify
Other Podcast Sites
Socials
Instagram
Facebook
Email
[email protected]

  continue reading

Chapters

1. 089 – Beyond Lumens: How Outbound Lighting Designs Bike Lights for Real Trail Performance (Guest: Tom Place) (00:00:00)

2. Bike Ride Mishap With Tom Dangerplace (00:00:13)

3. Outbound Lighting Company History and Growth (00:04:45)

4. Direct Consumer vs. Local Bike Shops (00:14:47)

5. Bike Lights for Safety and Performance (00:21:56)

6. Rethinking Bike Lights for Night Riding (00:35:07)

7. Design Trades and Night Ride Mishap (00:43:42)

8. Custom Requests and Unusual Returns (00:55:01)

9. Company Storytelling and Future Growth (01:01:07)

10. Building Relationships and Local Support (01:09:23)

99 episodes

Artwork
iconShare
 
Manage episode 453363117 series 3396642
Content provided by Josh Anderson & Dane Higgins, Josh Anderson, and Dane Higgins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Anderson & Dane Higgins, Josh Anderson, and Dane Higgins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

In this episode, we sit down with Tom "Danger" Place, co-owner of Outbound Lighting, a Chicago-based manufacturer revolutionizing bike lights through innovative engineering. Tom shares the company's origin story, how he partnered with founder Matt, and explains their unique approach to bike light design that prioritizes beam pattern over raw lumens. Listeners will learn why Outbound places wider, more powerful lights on handlebars and spot beams on helmets—the opposite of traditional setups.
The conversation explores Outbound's design philosophy, manufacturing process, and how their small team of six produces tens of thousands of lights annually. Tom details their direct-to-consumer strategy balanced with bike shop distribution, their no-discount policy to maintain product value, and upcoming product developments. Bike enthusiasts will appreciate the technical discussion about beam patterns, ergonomics, and why proper shadows from handlebar-mounted lights create better depth perception for night riding on challenging terrain.

Outbound Lighting
Web: https://www.outboundlighting.com/
Instagram: https://www.instagram.com/outboundlighting/
Facebook: https://www.facebook.com/OutboundLighting/

Listen to Mountain Cog
Apple Podcasts
Spotify
Other Podcast Sites
Socials
Instagram
Facebook
Email
[email protected]

  continue reading

Chapters

1. 089 – Beyond Lumens: How Outbound Lighting Designs Bike Lights for Real Trail Performance (Guest: Tom Place) (00:00:00)

2. Bike Ride Mishap With Tom Dangerplace (00:00:13)

3. Outbound Lighting Company History and Growth (00:04:45)

4. Direct Consumer vs. Local Bike Shops (00:14:47)

5. Bike Lights for Safety and Performance (00:21:56)

6. Rethinking Bike Lights for Night Riding (00:35:07)

7. Design Trades and Night Ride Mishap (00:43:42)

8. Custom Requests and Unusual Returns (00:55:01)

9. Company Storytelling and Future Growth (01:01:07)

10. Building Relationships and Local Support (01:09:23)

99 episodes

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