In this episode of MSLead Chronicles, hosts Chad Fellers and Mary Morton engage in a lively discussion with Carl De Luca, PhD, about the importance of insights in medical affairs. They explore Carl's new role focused on medical insights and analytics, the challenges of gathering and socializing insights, and the significance of training MSLs to ask the right questions. The conversation also touches on the use of technology in insights collection and the debate between free text and dropdown data collection methods. They explore the challenges of data collection, the need for compliance, and the potential of technology to streamline processes. The discussion highlights the future of medical affairs, focusing on how to leverage insights to improve patient care and demonstrate the value of medical affairs within the pharmaceutical industry.