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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I take you behind the scenes of a $200,000 launch that didn’t rely on ads, funnels, or cold traffic. The most surprising part? 97% of sales came from existing clients and mentees. Some have been with me since 2016. Others have invested more than $45,000 across multiple offers.
This episode is your permission slip to stop chasing likes and start building loyalty. I’ll unpack:
- The biggest mindset blocks that prevent course and membership creators from selling to current clients
- The beliefs that actually grow your business and deepen your impact
- Real stories from inside the launch including referrals and re-enrolments
- What really moves the needle when you market on Instagram with purpose
- The truth about designing intentional customer journeys
Whether you’re launching for the first time or scaling to seven figures, this episode is your guide to growth through trust, relationships, and radical transformation.
Links and Resources:
Listen now and tag me on Instagram @mumswithhustle if this hits home.
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- Social Method Society
Join our comprehensive program designed to help you grow your Instagram presence, build a strong brand and turn your followers into customers. Learn more here. - Freedom Filled Business
Freedom Filled Business is the most transformative and supported way to create, launch, and scale a course or membership that’s aligned with your life and values.
It turns scattered, stuck entrepreneurs into confident CEOs with sustainable, scalable offers, a crystal-clear business strategy, and the freedom to live and lead with intention. Apply Now. - Inner Circle Mastermind
Take your business to the next level and live your life by design with our elite mastermind group. Capped at 30 women, high access to Tracy, in-person retreats and monthly meetings with personalised feedback. The Mastermind is Australia’s top Mastermind for female digital entrepreneurs. Network with like-minded entrepreneurs and gain insights to accelerate your growth and expansion in business and in life. Join the waitlist here. - Reels for Business Course
Master the art of creating engaging reels that convert viewers into customers. This do-in-your-own-time cour...
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