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Inside the World of Music Tech Influencers

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Manage episode 462501135 series 2650589
Content provided by Dmitri Vietze, Rock Paper Scissors, and Inc. PR firm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dmitri Vietze, Rock Paper Scissors, and Inc. PR firm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today we’re joined by Alexandra Koshy who helps us unravel the world of influencer marketing in the music tech sphere. We hear insights into why music tech companies are eager to collaborate with creators on Instagram, TikTok, and YouTube, and we explore how influencer marketing can integrate with press to build a cohesive brand narrative. We shed light on common pitfalls while also covering some practical strategies for founders.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Get Dmitri’s Rock Paper Scanner newsletter.

  continue reading

360 episodes

Artwork
iconShare
 
Manage episode 462501135 series 2650589
Content provided by Dmitri Vietze, Rock Paper Scissors, and Inc. PR firm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dmitri Vietze, Rock Paper Scissors, and Inc. PR firm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today we’re joined by Alexandra Koshy who helps us unravel the world of influencer marketing in the music tech sphere. We hear insights into why music tech companies are eager to collaborate with creators on Instagram, TikTok, and YouTube, and we explore how influencer marketing can integrate with press to build a cohesive brand narrative. We shed light on common pitfalls while also covering some practical strategies for founders.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Get Dmitri’s Rock Paper Scanner newsletter.

  continue reading

360 episodes

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