Steve O'Dell joins Chris Meade to share the biggest lessons he's learned while building Tenzo Tea, a CPG brand who makes the best matcha tea. Steve shares with Chris.

• How they got their first retail accounts by knocking on doors and cold calling.
• Dealing with knock offs and me too products especially on Amazon.
• Building trust for taste when selling online, and the products have a hard reputation.
• Building out a successful subscription program without breaking the bank.
• Making your first hires. Steve says to go uncomfortably long with as few people as possible.
• Having boundaries with your cofounder
• Setting milestones that are clear to understand and easy to follow to keep your staff focused and your company growing.

Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.