Dave McGinn, CEO at Daisy Communications: How I sold my way to becoming CEO

My Duvet Flip by Jack Parsons

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Episode Guest

Meet Dave McGinn, CEO at Daisy Communications, interviewed by Jack Parsons (UK's Chief Youth Officer).Dave McGinn is a dynamic CEO with extensive executive and board-level experience, currently leading Daisy Communications, one of the UK’s largest independent telecom providers.Episode Timestamps

00:00 – Dave McGinn, CEO at Daisy Communications, joins My Duvet Flip

01:08 – Why attitudes are contagious and how Dave leads with his

02:23 – Dave’s first job and the weekly sackings that shaped his leadership

05:07 – Why every new Daisy employee gets a personal welcome from the CEO

07:06 – What it means to truly care about your people

09:00 – How to shift a negative mindset at work

11:03 – Why Dave hates the word “busy” and what to say instead

12:54 – That time Dave scored the winning goal at Old Trafford

13:31 – Dave’s secret to building strong communication skills

15:41 – How Daisy’s purpose and vision drive the business

17:00 – Why Dave did an MBA 40 years after school

18:14 – Dave’s “better every day” mindset

19:55 – What Dave would tell his younger self

21:00 – Why young people don’t need all the answers

22:49 – Training curiosity in your team

24:48 – Dave’s advice for young people entering the workforce

26:02 – How Daisy trains leaders through the Flight Academy

28:08 – Dave’s 5 Whys method to uncover root issues

29:48 – Daisy Communications turns 24: What’s changed

30:22 – How Daisy supports 1,000 GP surgeries

30:48 – Dave’s standout job application story

34:00 – How to stand out in today’s job market

36:02 – Why rejection is just redirection

37:13 – Dave’s take on the classic “sell me this pen” question

39:25 – The 3 things every great salesperson should know

42:00 – Mindset over location: Why Dave’s always been a top performer

43:11 – The £10 billion opportunity in Daisy’s industry

44:20 – Why Dave doesn’t believe in “love what you do”

45:39 – From council estate to CEO: Why Dave loves working

47:00 – The mucky duck analogy and protecting your culture

49:00 – When to change seats—not buses—in your career

50:50 – Dave’s best career advice: succeed through people

53:05 – What gets Dave out of bed every day

54:14 – Final reflections on kindness, leadership, and meaning

Episode Partner

Daisy Communications is the largest independent specialist telecommunications business in the UK. Technology led, people driven, and focused on the future, its targeted acquisition programme, combined with strong organic growth, has enabled Daisy Communications to deliver for its clients across a multitude of specialist connectivity disciplines.

From the total comms package for SoHo customers to a complex call centre solution and everything in between; all supported by a team of individuals based in the UK who know the ins and outs of great customer service and the support needed to empower SME’s to keep Britain working.

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