In this episode, Alex McCarthy explores the powerful — and often emotional — identity shift that happens when you step into business ownership. She unpacks the inner challenges that can arise, from imposter syndrome and perfectionism to self-worth struggles and uncertainty.

Alex shares why letting go of your old identity is essential for growth, how to start truly owning your new role, and practical mindset shifts to support you along the way. If you've ever felt like you’re not “there yet” as a business owner, this is your reminder that transformation is messy, but you’re exactly where you need to be.

What we cover:

00:00 – Why identity matters so much in business
02:53 – Common struggles new business owners face
05:47 – Redefining your self-worth outside of your business
09:12 – Embracing uncertainty and releasing past roles
12:05 – How to integrate the old you with the new
14:59 – Practical steps to strengthen your business identity
18:12 – Trusting the uncomfortable process of transformation

Takeaways:

• Your identity shapes how you show up and take action

• The shift into entrepreneurship can feel empowering and disorienting

• Imposter syndrome is totally normal – but it doesn’t get to drive the bus

• Your business outcomes don’t define your worth

• Language matters – speak as the business owner you already are

• Growth often means grieving who you used to be

• You are the creator of your opportunities

Sound bites:

"My worth isn't tied to my business outcomes."
"Surround yourself with a supportive network."
"You are the creator of your opportunities."
"Your new identity is already within you."

Connect with Alex:

→ Join the next Business Connection Online Networking Session: https://alexmccarthycoaching.as.me/businessconnectionsession
→ Instagram: https://www.instagram.com/alexmccarthycoaching/
→ Facebook Community: Join here
→ LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/
→ Website: https://www.alexmccarthycoaching.com/