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Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
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This week, Claire is joined by Helena Raven, managing director of brand design and innovation partner Bloom. She has helped shape work for major brands such as McVitie's, KP snacks, Tango, Heineken, Talisker and Virgin Atlantic. Helena shares her early career as a professional ballet dancer, and how an injury redirected her path into marketing, comms, and ultimately brand design - via roles in government and the charity sector. Her perspective on the big challenges facing the design industry, including the impact of AI (where it's the attitudes and behaviours, not the technology, that concern her most) and her priorities for leading a successful agency, and why the real magic happens in the chemistry, culture and trust built within client relationships.
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