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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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MPF Discussion with Dr. Mary Poffenroth
The Science of Doing Scary Things: Overcoming Fear & Building Courage with Dr. Mary Poffenroth
About Mary
Dr. Mary Poffenroth, a neurohacking biopsychologist, fear/courage expert, and award winning author of Brave New You: Strategies, Tools, and Neurohacks to Live More Courageously Every Day (Hachette, 2024, awards here), who TIME Magazine recently said gave them “life changing revelations” with her work. Mary has also been featured in Forbes, the Wall Street Journal, Entrepreneur, SUCCESS, and Fast Company (all her print/TV/podcasts). Her workshops, keynotes, and elite retreats have been enjoyed by organizations like TED, GoogleX, Britannica, and the senior executives at Walmart.
The Science of Doing Scary Things: Overcoming Fear & Building Courage
In this episode of My Perfect Failure, I’m joined by Dr. Mary Poffenroth, a biopsychologist, courage researcher, and author of Brave New You, to explore the science of fear and how to build real courage.
Mary explains how to use her RAIN Method (Recognize, Assign, Identify, Navigate) to manage stress, anxiety, and fear—transforming everyday worries into opportunities for growth.
If you’ve ever faced fear of failure, fear of change, or self-doubt, you’ll discover practical tools and neuroscience-backed techniques to move forward with confidence.
💡 5 Quick Takeaways
1. Fear isn’t failure—it’s feedback.
2. Notice your body’s fear signals—they’re clues, not warnings.
3. Use the RAIN Method to move through fear clearly and calmly.
4. Courage is built by action, not avoidance.
5. Fearlessness is a myth—growth happens when you act anyway.
Links To Mary
· Website: https://marypoffenroth.com/
· Access Brave New You: https://hellobravenewyou.com Download Rain Method Cards
· Order- Brave New You: https://www.amazon.co.uk/Brave-New-You-Strategies-Courageously/dp/1523518618/ref=sr_1_2?dib=eyJ2IjoiMSJ9.Q
Schedule your Big Dreams Coaching Session.
👉 https://stan.store/Paul_P/p/the-big-dream-session
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