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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Project EDWARD Goes Global, host Harrison Keasey visits Helsinki, a city long celebrated as a model for Vision Zero success. Joined by Dr. Igor Radun, a traffic psychology researcher, and Roni Utriainen, a traffic engineer for the City of Helsinki, the discussion explores how Finland’s capital achieved a full year without a single road fatality, and what lessons can be learned from that achievement.
The guests reflect on the many factors behind safer roads, from lower speed limits and improved cycling infrastructure to strong public transport and long-term policy commitment. Yet, recent tragedies highlight how fragile progress can be. Together, they examine how randomness, data interpretation, and the political climate all influence road safety.
Ultimately, the conversation underscores that while Vision Zero provides a powerful framework, maintaining safety demands constant vigilance, evidence-based action, and collaboration across every level of society.
Find out more about Project EDWARD here.
Welcome to the Project EDWARD Podcast, where we explore data-driven actions for safe mobility.
Join the EDWARD team and our key partners as we facilitate events, symposiums, webinars, discussions, and podcast episodes. Our mission is to share evidence-led good practices that support the Safe System. Tune in to stay informed and inspired by the latest in road safety and mobility innovations.
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