In Spring 2025, my guest for this episode achieved what many content creators dream of: a post she wrote went viral on LinkedIn. But this was no accident. It was part of a content strategy that worked.
Listen in for this discussion with Nicole Ramirez, a digital marketing consultant who cracked the code on LinkedIn content creation. After being laid off from Forbes, Nicole grew her LinkedIn following from 2,400 to over 32,000 in one year.
In this episode, Nicole reveals her “7-7-7 jackpot” content strategy that led to a viral post generating 11,000+ reactions, 240+ reposts, and coverage in major media outlets like Newsweek and the Today Show. She also discusses how she set up her content and strategy to capitalize on the opportunity, enabling her to grow her following, convert followers into clients, and further her digital marketing career.

Listen in to Hear 🎧
✅ The exact content pillar strategy behind Nicole’s viral LinkedIn posts
✅ How to balance reach-focused content with value-driven insights
✅ Networking tactics that build genuine professional relationships
✅ Why being a contributor matters more than just being a creator
✅ Practical tips for sustainable LinkedIn growth without burnout
Perfect for content creators, digital marketers, and professionals looking to build their personal brand on LinkedIn. Nicole’s journey from journalist to successful marketing consultant offers actionable insights you can implement immediately.
🔗 Connect with Nicole Ramirez:
Website & Consulting
LinkedIn

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