Successful content creators understand that the value of their brand on social media is measured by the engagement their content generates among a defined audience - meaning, in this case, likes, comments, shares, or other forms of "content interactions." This is what drives platform algorithms to push content out to larger audiences, creating opportunities to build one's own brand and generate interest among followers, sponsors, and clients.
But as a small content creator or business, how does one get the engagement ball rolling? That's the topic of my conversation with Ginger Starr Borden, who helps content creators and small businesses get noticed on Instagram. Recently, Ginger grew her own Instagram account from 3000 to more than 49,000 followers. And in this episode, Ginger shares some of her insights on how she achieved that using what's known as an engagement strategy.
You can connect with Ginger on Instagram at https://www.instagram.com/gingerstarrborden/ or on her website at https://www.gingerstarrborden.com/.
Music licensed under StoryBlocks. Closing track: Reaping Havoc, by Humans Win (formerly Lance Conrad).

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