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Launching Original IP on Roblox

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Manage episode 481158410 series 2929260
Content provided by Naavik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Naavik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, podcast David Taylor is joined by Alexander Hicks, the co-founder of Twin Atlas, one of the most innovative studios in the Roblox ecosystem. Twin Atlas is the team behind blockbuster experiences like Creatures of Sonaria, which ranks among the top 30 Roblox games in terms of revenue and engagement according to CreatorExchange.io.

At the time of this recording, Twin Atlas experiences are drawing 50,000+ concurrent players, with recent peaks nearing 100,000 CCU. They've also built three experiences that have surpassed 1 billion plays—a rare feat on the platform.

What sets Twin Atlas apart is their ability to consistently launch original hits, in contrast to the growing trend of game acquisitions among top Roblox developers. From his early work with Red Manta to the strategic merger that formed Twin Atlas, Alex shares valuable insights into:


  • Building high-performing games from scratch
  • Navigating the evolution of the Roblox platform
  • Pushing the boundaries of animation, gameplay, and live ops
  • The creative process behind long-term engagement

If you're curious about how top-tier Roblox games are made—and what it takes to build a sustainable studio in the UGC ecosystem—this episode is a must-listen.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

We’d also like to thank nSure.ai for making this episode possible! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

  continue reading

385 episodes

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Launching Original IP on Roblox

Naavik Gaming Podcast

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Manage episode 481158410 series 2929260
Content provided by Naavik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Naavik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, podcast David Taylor is joined by Alexander Hicks, the co-founder of Twin Atlas, one of the most innovative studios in the Roblox ecosystem. Twin Atlas is the team behind blockbuster experiences like Creatures of Sonaria, which ranks among the top 30 Roblox games in terms of revenue and engagement according to CreatorExchange.io.

At the time of this recording, Twin Atlas experiences are drawing 50,000+ concurrent players, with recent peaks nearing 100,000 CCU. They've also built three experiences that have surpassed 1 billion plays—a rare feat on the platform.

What sets Twin Atlas apart is their ability to consistently launch original hits, in contrast to the growing trend of game acquisitions among top Roblox developers. From his early work with Red Manta to the strategic merger that formed Twin Atlas, Alex shares valuable insights into:


  • Building high-performing games from scratch
  • Navigating the evolution of the Roblox platform
  • Pushing the boundaries of animation, gameplay, and live ops
  • The creative process behind long-term engagement

If you're curious about how top-tier Roblox games are made—and what it takes to build a sustainable studio in the UGC ecosystem—this episode is a must-listen.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

We’d also like to thank nSure.ai for making this episode possible! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

  continue reading

385 episodes

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