From viral variants to devastating storms, how names shape the public's reaction to science

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In episode 2 of 'What's in a name' we look how choosing names can help, or hinder, attempts to communicate important messages.

Categorizing things is central to science. And there are dozens of systems scientists have created to name everything from the trenches on the sea bed to the stars in the sky.

But names have consequences. In our series What’s in a name we explore naming in science and how names impact the world — whether the system of naming species remains in step with society, how the names of diseases can create stigma, or even how the names of scientific concepts can drive the direction of research itself.

In episode two, we're looking at how the names chosen by scientists help, or hinder, communication with the public.

Well chosen names can quickly convey scientific concepts or health messages — in emergency situations they can even save lives. We'll hear how the systems of naming tropical storms and Covid-19 variants came to be, and how they took different approaches to achieve the same outcome.

We'll also consider the language used to talk about climate change, and how the ways of describing it have been used to deliberately introduce uncertainty and confusion.

Listen to the first episode Should offensive species names be changed? The organisms that honour dictators, racists and criminals

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