241: Mastering Sales Through Customer-Centric Mindsets: Insights from Alan Versteeg

Navigating the Customer Experience

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Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries.

Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one liners.

Questions

· Now, could you start by sharing with our listeners a little bit about your journey, how it is that you got from where you were to where you are today.

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