In this episode, Michael chats with Gregg Chadwick—strategic marketer and founder of Chadwick Digital—about how NDIS providers can stop blending in and start standing out. They talk about why so many businesses look “vanilla” in 2025, what new and mid-sized providers can do to build real trust without relying on Google or Facebook ads, and how attraction-based marketing can be a better option for growing your client base. Gregg shares honest insights from building hundreds of provider websites and explains why the process—not a silver bullet—is the real shortcut. They cover how to create events that connect with the right participants, the importance of knowing your niche, and why building a community matters more than ever. If you're serious about building a people-focused, sustainable NDIS business, this episode is packed with straight-talking advice that actually works.