Michael sits down with the one and only James Loveday, a creative genius when it comes to NDIS marketing strategy. If you've ever struggled to stand out as a provider, this episode is full of real, practical, outside-the-box marketing ideas that actually work – and most of them are incredibly low-cost. Tote bags at op shops, transparent coffee cups for sensory support, olive oil instead of wine, adaptive recipe books featuring participants – James has done it all.

In this episode, you'll learn why traditional approaches fall flat, and how clever branding and community insight can help build a business that people talk about for all the right reasons. Whether you're a new provider or a larger org looking for cut-through ideas, James will inspire you to think differently, act boldly, and bring your brand to life.

You won't find this kind of thinking anywhere else. James is one of a kind – and this chat proves it.