Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Key to Effectively Reaching Your Target Consumer? Influence Mapping
MP3•Episode home
Manage episode 480884637 series 1420591
Content provided by Fohr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fohr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over?
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits
To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected]
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
…
continue reading
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits
To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected]
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
310 episodes
MP3•Episode home
Manage episode 480884637 series 1420591
Content provided by Fohr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fohr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over?
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits
To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected]
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
…
continue reading
00:00 - Intro
00:52 - Cinema with Sophie | New Letterboxd Top 4
01:29 - Client FAQ No. 1 | Overlapping Influencers
04:01 - Fohr's Influencer Mapping™
07:09 - Influence Map Case Study | Rothy's
10:07 - Client FAQ No. 1 | Re-targeting Your Audience
11:11 - In Summary
11:50 - Outro & Credits
To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/.
Follow Fohr on instagram: https://www.instagram.com/fohr.co/
Follow Sophie on instagram: https://www.instagram.com/goodwoodx/
Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup
For press inquiries, email [email protected]
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.
310 episodes
All episodes
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