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NM Live: Back to School Campaigns and How to Leverage Them for Black Friday
Manage episode 489532100 series 3560876
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Think Black Friday prep starts in the fall? Think again. In this episode, Drew and Michael explain why Back to School is the ultimate test window for Q4 success. They break down four actionable strategies you can launch this summer to identify your most profitable customer segments, validate your creative, and lower acquisition costs—before the holiday rush drives up competition and ad prices.
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