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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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This one strategy used to work like magic on LinkedIn…
👉 Connect.
👉 Send a DM.
👉 Book a call.
Rinse and repeat.
But today?
That formula’s broken.
You can’t just connect with someone, drop into their inbox, and expect to book 10 calls a week.
Not anymore.The truth? For every 5 thoughtful messages you send to the right people, done the right way…
You’re lucky if you get one reply, and someone wants to talk further.
So what do you do instead?
You create content that builds trust before you ever hit send.
Content that:
✅ Offers helpful tips.
✅ Shares actionable insights.
✅ Positions you as the go-to resource without asking for anything in return.
The strategy now?
Don’t chase.
Attract.
Be the trusted voice in your industry.
Be the one they want to message.
Be the one they already feel connected to, because of your content.
This is how you win on LinkedIn in 2025.
Don't forget to click below to register for our FREE "Clients on Command: Your LinkedIn Content Roadmap":
740 episodes
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