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NDA Meets: Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp

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Manage episode 483894590 series 3366204
Content provided by New Digital Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Digital Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse sits down with Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp.

In this episode, we discuss Travis’s dual role leading global connectivity and international growth for LiveRamp, roles that have him clocking thousands of air miles while shaping the future of data collaboration across continents. With almost a decade at LiveRamp, Travis has been at the heart of some of the company’s most groundbreaking developments, including the launch of its Authenticated Traffic Solution (ATS), a response to the demise of third-party cookies.

We talk about how LiveRamp’s vision has evolved from enabling first-party data activation to powering a new era of safe, scalable data collaboration between brands, publishers, and retailers, through tools like clean rooms and new AI integrations. Travis explains how data collaboration has moved from an abstract concept to a practical, performance-driving solution embraced by pioneers like Boots.

Travis also gives us a global perspective on marketing innovation, highlighting the nuanced differences between the US and European markets, and the potential for emerging regions like the Middle East to leapfrog older data strategies.

  continue reading

117 episodes

Artwork
iconShare
 
Manage episode 483894590 series 3366204
Content provided by New Digital Age. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Digital Age or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse sits down with Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp.

In this episode, we discuss Travis’s dual role leading global connectivity and international growth for LiveRamp, roles that have him clocking thousands of air miles while shaping the future of data collaboration across continents. With almost a decade at LiveRamp, Travis has been at the heart of some of the company’s most groundbreaking developments, including the launch of its Authenticated Traffic Solution (ATS), a response to the demise of third-party cookies.

We talk about how LiveRamp’s vision has evolved from enabling first-party data activation to powering a new era of safe, scalable data collaboration between brands, publishers, and retailers, through tools like clean rooms and new AI integrations. Travis explains how data collaboration has moved from an abstract concept to a practical, performance-driving solution embraced by pioneers like Boots.

Travis also gives us a global perspective on marketing innovation, highlighting the nuanced differences between the US and European markets, and the potential for emerging regions like the Middle East to leapfrog older data strategies.

  continue reading

117 episodes

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