Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by New Home Insights Podcast and John Burns Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Home Insights Podcast and John Burns Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Episode 90: Empire Communities' Marketing Insights: The Art of Selling Lifestyle

52:29
 
Share
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 02, 2025 15:26 (1M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 404102929 series 2303529
Content provided by New Home Insights Podcast and John Burns Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Home Insights Podcast and John Burns Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
“Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, parks—in a community. It is your identity wrapped up in your home and your neighborhood. Building on our sales and marketing focus from our previous episode of the New Home Insights podcast with Stephanie McCarty of Taylor Morrison Homes, we chat with Caroline Simmel, Senior Vice President of Sales and Marketing for Empire Communities’ Georgia and Tennessee region. Caroline and her colleagues are all about lifestyle, but she also discusses trends and preferences, processes and methods with us.
  continue reading

108 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 02, 2025 15:26 (1M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 404102929 series 2303529
Content provided by New Home Insights Podcast and John Burns Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Home Insights Podcast and John Burns Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
“Lifestyle” is one of the hottest concepts in new home sales and marketing. At its core, it means designing homes that not only have a specific buyer in mind but a buyer who knows exactly what they want and where they want it. It relates to both community and home. Lifestyle is about offering the right rooms and features in a home and the right amenities—schools, retail, parks—in a community. It is your identity wrapped up in your home and your neighborhood. Building on our sales and marketing focus from our previous episode of the New Home Insights podcast with Stephanie McCarty of Taylor Morrison Homes, we chat with Caroline Simmel, Senior Vice President of Sales and Marketing for Empire Communities’ Georgia and Tennessee region. Caroline and her colleagues are all about lifestyle, but she also discusses trends and preferences, processes and methods with us.
  continue reading

108 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play