A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
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Content provided by Todd Cochrane & Rob Greenlee, Todd Cochrane, and Rob Greenlee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Cochrane & Rob Greenlee, Todd Cochrane, and Rob Greenlee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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The Growing Ad Revenue in Podcasting
Manage episode 478717542 series 2336188
Content provided by Todd Cochrane & Rob Greenlee, Todd Cochrane, and Rob Greenlee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Cochrane & Rob Greenlee, Todd Cochrane, and Rob Greenlee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue.
The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest.
They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie.
Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism.
Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience.
They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting.
The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows.
Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content.
The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources.
The post The Growing Ad Revenue in Podcasting appeared first on New Media Show.
93 episodes
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Manage episode 478717542 series 2336188
Content provided by Todd Cochrane & Rob Greenlee, Todd Cochrane, and Rob Greenlee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Cochrane & Rob Greenlee, Todd Cochrane, and Rob Greenlee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue.
The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest.
They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie.
Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism.
Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience.
They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting.
The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows.
Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content.
The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources.
The post The Growing Ad Revenue in Podcasting appeared first on New Media Show.
93 episodes
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Similar to New Media Show (Audio)
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman, Matthew Brown, and Rob Litterst from The Hustle.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Take a seat at the table and learn about the biggest stories in financial markets, the economy and business. Each week our editors and correspondents explore how economics influences the world we live in and share their insights across a range of topics. From inflation and recession risk to all things crypto and even the commercial success of K-pop, we have you covered. Published every Thursday. If you’re already a subscriber to The Economist, you’ll have full access to all our shows as part ...
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
The latest business and finance news from around the world, on the BBC.
…
continue reading
The best newspaper in Canada is a podcast. Original reporting, sharp political analysis, and media criticism you won’t get anywhere else. Keeping you informed about what’s happening now in your country. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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The Slate Daily feed includes new episodes from more than 30 shows in the Slate Podcast Network. You'll get thought provoking analysis, storytelling, and commentary on everything from news and politics to arts, culture, technology, and entertainment. Discover new shows you never knew you were missing.
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
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