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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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#043 Let’s find out how to get people excited about processes through branding and storytelling!
In this episode, I'm speaking to Carolin Junge. We talk about her work at "oh boy!" and how she helps companies find their brand voice with helpful methods like storytelling. We're also going to dive deep into finding that excitement for brands and, of course, how to apply that to processes. How do creativity and process get along in general? Let's find out…
Today’s Guest:
Carolin Junge
Caro is founder and CEO of “oh boy!”. oh boy! is a branding company with a focus on brand identity and how to bring it to life. With storytelling and cool ideas for every touchpoint, they make corporate, personal, and employer brands more exciting.
Before founding oh boy!, Caro worked at Etengo as Team Leader Marketing with a focus on how to develop positioning and brand strategy. Before that, she worked as Head of Marketing & Sales for a fashion start-up with a focus on B2B brand positioning, and she established the brand in the German retail market in 600 stores such as KaDeWe and Galerie Lafayette.
She studied Music and Creative Industries at Popakademie Baden-Württemberg
Caro also completed a training as a grief coach and plans to revolutionize the German grief culture.
You’ll learn:
- What the difference between branding and storytelling is
- How she helps companies to find their brand voices
- What the most helpful methods for successful branding and storytelling are
- What Caro's tips are for getting people excited about processes in relation to her methods.
- What a grief coach is and what she has learned from this training.
- How you can apply all this to rethink your process
I hope, you enjoy this episode of the New Process Podcast and are curious to learn more in the next episode. Hit subscribe to not miss it!
If you'd like to get the links and show notes for this episode, head to:
https://www.NewProcessLab.com/episode43
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Want to take your first steps toward a process-driven organization?
Join my free BPM Roadmap Mini Course and get practical tools, inspiring examples, and a clear structure to get started.
Sign up for free at:
NewProcessLab.com/roadmap
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Follow me on LinkedIn:
https://www.linkedin.com/in/mirkokloppenburg/
Want to take your first steps toward a process-driven organization?
Join my free BPM Roadmap Mini Course and get practical tools, inspiring examples, and a clear structure to get started.
Sign up for free at:
NewProcessLab.com/roadmap
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