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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 The Genesis of The Pour Over
02:52 Growth and Scaling Challenges
06:10 Building a Subscriber Base
08:51 Content Quality and Reader Engagement
12:13 The Future of Newsletters and Podcasts
15:07 Team Dynamics and Content Creation
17:56 Advertising Strategies and Monetization
26:55 Rebuilding Advertiser Relationships
32:45 The Importance of Ad Copy
35:08 Growth Strategies and Paid Advertising
41:25 Referral Strategies for Subscriber Growth
46:36 Securing Sponsorships and Advertisers
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80 episodes
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