Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Emily and Mike Talk AI in Media Buying, Agency Layoffs, and Trade Desk Bounceback

21:01
 
Share
 

Manage episode 482493678 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week, Mike and Emily dive into the recent positive performance of The Trade Desk, questioning if the earlier concerns about the ad tech market were overblown, and then shift gears to discuss the evolving landscape of search with the rise of sophisticated AI prompting and its implications for information access and optimization.

💡Takeaways:

  • Trade Desk's Resilience: Despite earlier concerns, Trade Desk has shown strong performance, indicating potential stabilization in the ad tech market. 📈
  • CTV Growth & Complexity: Connected TV (CTV) is expanding, with platforms like Samsung, LG, and Vizio becoming significant players, yet the space faces challenges in balancing automation and relationships. 📺
  • AI Impact on Ad Tech: AI is increasingly influential in ad tech, with discussions around "agentic AI" and its potential to automate ad buying, but concerns remain about transparency and control. 🤖
  • Transparency vs. Automation: There's an ongoing debate about balancing the need for transparency in ad buying with the efficiency promised by automation, especially with AI. ⚖️
  • Agency Evolution: Agencies are adapting to technological changes, with some restructuring and incorporating AI, raising questions about the future of media planning and buying. 🏢
  • Search Advertising Disruption: The search landscape is potentially undergoing a significant transformation, with AI influencing how search and advertising interact and the emergence of conversational search. 🔍
  • Data Accuracy Concerns: There are growing concerns about the accuracy of data used by AI in ad tech, with reports of AI "hallucinations" and inaccuracies in data-driven decisions. ⚠️
  • Balancing Automation and Human Element: The industry is grappling with how to integrate automation technologies like AI while preserving the value of human relationships and judgment in media buying and advertising. 🤝
  continue reading

230 episodes

Artwork
iconShare
 
Manage episode 482493678 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week, Mike and Emily dive into the recent positive performance of The Trade Desk, questioning if the earlier concerns about the ad tech market were overblown, and then shift gears to discuss the evolving landscape of search with the rise of sophisticated AI prompting and its implications for information access and optimization.

💡Takeaways:

  • Trade Desk's Resilience: Despite earlier concerns, Trade Desk has shown strong performance, indicating potential stabilization in the ad tech market. 📈
  • CTV Growth & Complexity: Connected TV (CTV) is expanding, with platforms like Samsung, LG, and Vizio becoming significant players, yet the space faces challenges in balancing automation and relationships. 📺
  • AI Impact on Ad Tech: AI is increasingly influential in ad tech, with discussions around "agentic AI" and its potential to automate ad buying, but concerns remain about transparency and control. 🤖
  • Transparency vs. Automation: There's an ongoing debate about balancing the need for transparency in ad buying with the efficiency promised by automation, especially with AI. ⚖️
  • Agency Evolution: Agencies are adapting to technological changes, with some restructuring and incorporating AI, raising questions about the future of media planning and buying. 🏢
  • Search Advertising Disruption: The search landscape is potentially undergoing a significant transformation, with AI influencing how search and advertising interact and the emergence of conversational search. 🔍
  • Data Accuracy Concerns: There are growing concerns about the accuracy of data used by AI in ad tech, with reports of AI "hallucinations" and inaccuracies in data-driven decisions. ⚠️
  • Balancing Automation and Human Element: The industry is grappling with how to integrate automation technologies like AI while preserving the value of human relationships and judgment in media buying and advertising. 🤝
  continue reading

230 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play