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Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Should Paypal be building an ad business?
Manage episode 488107547 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting.
💡Takeaways:
- 🌐 The Power of Transaction Graphs: PayPal's advertising strategy is built on its "transaction graph," which captures consumer spending across 30 million merchants globally, offering a much broader and deeper understanding of purchase behavior than single-retailer data.
- 🔗 Cross-Retailer Attribution: Unlike traditional retail media that operates in silos, PayPal can provide closed-loop attribution across all merchants where a brand's products are sold.
- 🛍️ Beyond Single-Category Insights: PayPal's transaction graph enables connections across diverse spending categories (e.g., sporting goods, groceries, travel).
- 🔒 Trust and Data Security in Advertising: Despite handling sensitive financial data, PayPal emphasizes that trust and data safety are central to its advertising business.
- 🤝 Agency Collaboration: Advertising agencies are actively "leaning in" to PayPal advertising because of its ability to offer a cross-media view and help optimize and plan campaigns across many outlets in their ecosystem.
- 📈 Evolution to Offsite and Full-Funnel: PayPal is naturally expanding into "offsite" ads and full-funnel marketing due to its existing transaction data across numerous merchants.
🎙 Guest: Dr. Mark Grether
🎤 Host: Mike Shields
📺 Sponsor: Rembrand
🎬 Producer: FEL Creative
237 episodes
Share
Manage episode 488107547 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Next in Media spoke with Dr. Mark Grether SVP & General Manager, PayPal Ads, on why he thinks the company's 'transaction graph' may be even more powerful than some retailers' data for advertising, and why there's nothing to worry about with a company that has so many people's banking information to use that data for ad targeting.
💡Takeaways:
- 🌐 The Power of Transaction Graphs: PayPal's advertising strategy is built on its "transaction graph," which captures consumer spending across 30 million merchants globally, offering a much broader and deeper understanding of purchase behavior than single-retailer data.
- 🔗 Cross-Retailer Attribution: Unlike traditional retail media that operates in silos, PayPal can provide closed-loop attribution across all merchants where a brand's products are sold.
- 🛍️ Beyond Single-Category Insights: PayPal's transaction graph enables connections across diverse spending categories (e.g., sporting goods, groceries, travel).
- 🔒 Trust and Data Security in Advertising: Despite handling sensitive financial data, PayPal emphasizes that trust and data safety are central to its advertising business.
- 🤝 Agency Collaboration: Advertising agencies are actively "leaning in" to PayPal advertising because of its ability to offer a cross-media view and help optimize and plan campaigns across many outlets in their ecosystem.
- 📈 Evolution to Offsite and Full-Funnel: PayPal is naturally expanding into "offsite" ads and full-funnel marketing due to its existing transaction data across numerous merchants.
🎙 Guest: Dr. Mark Grether
🎤 Host: Mike Shields
📺 Sponsor: Rembrand
🎬 Producer: FEL Creative
237 episodes
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Similar to Next in Media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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1
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continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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