Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most common (and potentially costly) mistakes advertisers make when they hand over too much control to Meta’s AI, plus practical fixes you can deploy today.
I am pro-AI and pro-Advantage+, but ONLY when you remain the pilot and don't give up too much control!
Website: https://philgrahamdigital.com
395 episodes