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🎙 NEXT.io Podcast #236 with Kyle Welcher, CEO of TESTA
Kyle Wiltshire has spent over 15 years embedded in Asia’s iGaming infrastructure.
In this episode, hosted by Pierre Lindh, he shares what it really takes to succeed in Southeast Asia, a region full of opportunity, complexity, and massive cultural nuance.
⏰ Timestamps
00:00 - Intro
00:33 - Sponsors message
01:48 - Welcoming Kyle Wiltshire
04:44 - Kyle’s background & the origin of TESTA
08:41 - How iGaming evolved in Asia
10:22 - Cultural differences SEA
13:01 - First entry into the market tips
22:09 - Etiquette, hierarchy & saving face
26:14 - Doing business as a woman in SEA
28:54 - Contracts, negotiations & expectations
31:53 - The importance of senior leadership in SEA sales
34:35 - SEA: country-specific breakdowns
41:01 - Regulation outlook: where is SEA heading?
42:18 - Player psychology & live casino dominance
44:33 - Infrastructure challenges in the region
46:51 - What TESTA does & how they help operators adapt
51:19 - Macro view: will Asia dominate the global economy?
53:36 - Closing remarks
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This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.
Pragmatic Play – Industry-leading content provider.
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