In this episode, Travis Tallent, Managing Director of SEO and CRO at Brainlabs, shares how his team drove a 400% increase in SEO traffic and added 2,000 new page one keywords for a 61-million-page enterprise site. We dive into his RISE framework, how to prioritize SEO efforts at scale, and what it takes to win in AI search and LLMs like ChatGPT.

Travis also breaks down why upper funnel content still matters, how brands can stand out in AI Overviews, and what enterprise clients are really asking about when it comes to AI. If you're looking for a high-level view of where SEO is going, backed by real results, this conversation delivers.

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Links & ResourcesLearn more about Brainlabs: https://brainlabsdigital.com/ Travis' LinkedIn: https://www.linkedin.com/in/travistallent/ Check out Travis Tallent's Newsletter: https://www.linkedin.com/newsletters/7343481103736836100/

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