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Optimizing Sales and Marketing Alignment for Facility Services Success
Manage episode 391725706 series 3304233
Content provided by Javier Lozano, Jr. - Chief Marketing Officer, Javier Lozano, and Jr. - Chief Marketing Officer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Javier Lozano, Jr. - Chief Marketing Officer, Javier Lozano, and Jr. - Chief Marketing Officer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies.
He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles.
He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify content on LinkedIn.
Aligning both teams can lead to achieving goals and bonuses consistently.
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