HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this Double Shot from my conversation with Sebastian Rusk, we get a bold reminder to stop sitting on the sidelines and start sharing our ideas. Sebastian’s famous line — “Podcasts suck if you don’t have one” — isn’t really just about podcasting. It’s about showing up, putting your message into the world, and letting it reach the people who need it most.
Whether it’s a podcast, a blog, or even a simple post, the world can’t benefit from what we never share.
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