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Mitra Sorrells, Senior Vice President, Content for Phocuswright, joins us on the eve of the conference to talk about the big themes, keeping hype in check, new trends around data and customer journeys, getting good answers from panelists, the shift of power between traditional travel brands and tech startups, and the risks of playing a drinking game based on how many times AI will be uttered on stage (please pace yourself accordingly).

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Chapters

1. Meet The Guest And Phocuswright vs Phocuswire (00:00:00)

2. Conference Themes: Game On And AI’s Role (00:01:41)

3. Behavioral Shift: Travelers Using GPT To Plan (00:03:55)

4. Who’s Ready: Data, Culture, And Experimentation (00:06:05)

5. Will Big Data Crush The Little Guy (00:08:19)

6. Startup Edge And Legacy Constraints (00:10:20)

7. Pace Of Change And Smart Adoption (00:12:03)

8. How To Moderate For Real Answers (00:13:23)

9. Center Stage Lineup And Hot Topics (00:15:25)

10. Power Shifts: OTAs, LLMs, And Social (00:18:03)

11. Platforms, Loyalty, And Booking Inside AI (00:20:24)

12. Monetization, Trust, And Commission Models (00:23:04)

83 episodes