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NYU IHIF: Zack Gharib on Culture, Capital & Creating the Future of Red Roof
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Recorded live at the NYU IHIF, hashtag#NoVacancyNews catches up with Zack Gharib, President of Red Roof, exactly one year after their first interview—this time with plenty to celebrate and unpack. 🔑 What You’ll Learn:
How Zack’s first year at the helm shaped a renewed culture and a long-term growth strategy at Red Roof.
The impact of new partnerships, including:
Sojern: boosting guest experience and connectivity.
HotelIQ by Intelligent Hospitality: transforming revenue management with smarter pricing and analytics.
Bridge: enhancing access to capital for franchisees. Real talk on industry-wide pressures—labor, costs, litigation, insurance, and interest rates—and why collaboration across brands and associations is critical right now. A major win for diversity: Red Roof welcomed 30 new women owners in the past year through its She Inspires initiative. Why sales & marketing are now front and center after a tech-focused year—and how this dual approach is designed to drive profitability. 📺 Don’t miss this one—you’ll walk away smarter about the state of the industry and where it’s going next.
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