Catch this exclusive AAHOA floor interview with Red Roof President Zack Gharib where we discuss his first year in this role and where Red Roof is headed next!

🔍 What You’ll Learn:

• [00:40] Zack reflects on his first year as President: What went right, what changed, and how 2024 reshaped Red Roof
• [02:25] The PMS overhaul to HotelKey and why it’s a foundational move for future tech integration
• [03:05] Big reveal: Red Roof’s new AI-powered revenue management partnership with HotelIQ
• [05:45] How automation and analytics are helping owners stop leaving money on the table
• [08:30] Inside Red Roof’s record-breaking franchisee event and why brand confidence is surging
• [10:45] The "Elevate Tour": How Zack is meeting owners nationwide with clear action plans
• [13:10] The push for consistency and how property-level upgrades are paying off
• [15:20] AI + Renovations = Increased revenue—why it’s more than just lipstick on a property
• [17:45] Guest experience, cleanliness, and front desk smiles: Yes, the basics still matter
• [20:00] Quality > Quantity: Red Roof’s focused approach to growth
• [22:30] New national marketing tactics: Connected TV, digital targeting, and next-gen sales strategies
• [25:00] How Red Roof is balancing tech and human touch to meet modern consumer expectations

🔥 Whether you’re a hotel owner, operator, or just a hospitality geek—you’ll get a ton of value from hearing how Red Roof is evolving to meet today’s challenges head-on.

💬 Drop your thoughts below—What would YOU do to elevate a brand in year two?

🔗 Subscribe for more insider hospitality interviews and content from AAHOA!