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Why This Hotel Brand is Flipping the Franchise Script
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Last week while #NoVacancyNews was at AAHOA’s #aahoacon25 I spoke with Chris Guimbellot, President & CEO of HI Hotels (Hospitality International).
👉 Highlights you won’t want to miss:
• 💼 How HI Hotels’ Advisory Council is steering real change across the brand (01:00)
• 🏆 The launch of the “Best of the Best” program—and why it flips the script on traditional franchise incentives (02:15)
• 📈 What hotel owners actually gain from meeting quality benchmarks (03:05)
• 🍽️ Where a local CEO sends you for dinner in New Orleans—pro tips included (04:05)
• 💡 Why rewarding excellence works better than enforcing standards (02:50)
🔔 Don’t forget to like, comment, and subscribe for more insider interviews from the hotel biz!
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