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Martin Lindstrom - author and international brand consultant
Manage episode 278299903 series 2828050
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Martin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology-pocketbook/ ). This episode of the Nordic Future Makers podcast is around 25 minutes long and in it we talk about Martin's start in the industry at age 12 (!), the principles of neuromarketing and the thinking behind his book 'Buyology' and then finish up by spending time discussing the new book and the neurological and psychological impact of COVID-19. (Music by E.Burcher) #nordicfuturemarkers
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