When it comes to attracting investors, it takes more than painting a rosy financial picture. Investors need to be romanced. To do that, you have to connect with investors on two levels: the head and the heart.

When you do that you not only grab their attention, but keep it. They sit up and take notice. They become interested. And ideally, they connect so strongly with the vision for your business that they want to get involved and fund it.

If you want to make that happen for your startup, here’s how to do it.

In this episode you will learn:

1. How to PERSUADE.
2. How to create an emotional connection.
3. How to create an objective connection based on reason and logic.

Resources:

• Financial Projections Explained (even if you’re not a numbers person)
• How to Interview Customers to Find Out What They REALLY Want
• How to Make Educated Guesses for Your Financial Projections
• How to Get It Right the First Time

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

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