In this episode of Not So Small, we sit down with Samantha Hueman, owner of Honour Coffee in Northeast Minneapolis. After years in corporate marketing left her feeling unfulfilled, Sam and her husband Luke took the leap to purchase this beloved neighborhood coffee shop, acai bowl, and raw juice bar, despite having no prior experience in the coffee industry.

Sam candidly shares her experience with impostor syndrome as a first-time business owner and how the Northeast Minneapolis community and her staff helped her overcome these challenges. She discusses her vision of creating a space centered around wellness and nourishment, where the label accurately reflects what's inside.

What started as a personal quest for fulfillment evolved into something much bigger: a community hub that supports and uplifts other small businesses. From hosting Pilates classes on the patio to featuring local artists' work, Sam has transformed Honour Coffee into more than just a coffee shop.

Listen as Sam shares valuable insights about staying true to your "North Star" amid the constant pressure to expand or change direction, and how effective communication with her team has been crucial to her success.

Guest Info

• Business: Honour Coffee
• Guest: Samantha Hueman (she/her)
• Links: Website • Instagram

Community Shoutout(s)

• Halle Rittgers: Website • Instagram
• Hadley Rittgers: Website

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Host & Show Info

• Host Name: Sam Bauman (she/her)
• About the Host: Sam is the President of Mellowlark Labs, a Twin Cities-based small business consulting agency. She has a masters degree in counseling psychology, a field she worked in for several years before applying her skills in business, and is certified in Organization Development.

Podcast Website
Sound Editing By: Adam Rondeau
Podcast Art By: Andy Bauman (website)