Manage episode 520162027 series 3686013
News travels faster than your approval chain—so who speaks for you when it matters most?
We sit down with crisis management consultant Suzanne Bernier to unpack what effective leadership looks like under pressure. The conversation quickly turns practical: why a team-led model outperforms lone-wolf leadership, how to select a spokesperson who naturally projects trust, and when to move the CEO out of the spotlight and into a strategic command seat.
We discuss the move from traditional business continuity to operational resilience. Suzanne lays out the cadence of preparedness—annual exercises, quarterly scenario walk-throughs, and clear incident management roles that prevent overload and duplication. The goal is a living system where strategy, operations, and communications work in sync.
Communication is the decisive edge. The first message out shapes public understanding, so waiting for perfect certainty invites misinformation to fill the gap. Suzanne shows how to build legal-safe messages in advance, define what can be said without risking the investigation, and empower a spokesperson trained to connect with empathy and clarity. Real stories from survivors and responders bring the lessons home, making risk tangible and action urgent.
We close with big news: the Disaster Heroes podcast is coming back—this time co-hosted—bringing frontline voices from around the world to the mic.
If this conversation helps sharpen your crisis playbook, follow the show, share it with a colleague, and leave a review with the one change you’ll make to your plan this week.
Suzanne Bernier has been making resilience relevant since 1997.
A former journalist and government press secretary, Suzanne is now an international, multi-certified, award-winning crisis management trainer, speaker, and author. She is currently the Vice President of the Resilience Information Exchange (RIE) - Toronto Chapter and a faculty member of both DRI International and DRI Canada.
She is the author of Disaster Heroes, a book that highlights the stories of ordinary individuals who have made extraordinary contributions during disasters.
You can learn more about Suzanne on her website or LinkedIn.
Go to https://betterhelp.com/resilience or click Notes on Resilience during sign up for 10% off your first month of therapy with my sponsor BetterHelp.
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Producer / Editor: Neel Panji
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Chapters
1. Welcome And White House Story (00:00:00)
2. Redefining Leadership As A Team Sport (00:03:17)
3. Choosing The Right Crisis Spokesperson (00:06:57)
4. Guardrails For Decision-Makers Under Stress (00:10:34)
5. Strategic Vs Spokesperson: Reassigning The CEO (00:14:16)
6. Training, Exercises, And Scenario Testing (00:18:30)
7. From Business Continuity To Operational Resilience (00:22:23)
8. Lessons Learned And Real-World Stories (00:25:59)
9. Communicate First To Counter Misinformation (00:29:10)
151 episodes