A new launch sells out almost instantly — and suddenly, resale listings nearby vanish, only to reappear at a higher price. In this episode of Nuggets On The Go, Melvin Lim, Phyllis Goh and Shawn Tay talk about how launch activity can trigger sudden PSF shifts in surrounding developments, creating a domino effect in buyer behaviour.

They also explore why some homebuyers justify paying $35,000 more for a high-floor unit, and how pricing psychology plays a bigger role than most think. Hear about the hidden mental shortcuts could outline today’s market more than fundamentals alone, such as cognitive or psychological prices bias to the breakdown of cost-per-month.

And just when you think buyers have moved past superstition, certain numbers, layouts, and cultural beliefs still influence demand and resale outcomes. Find out how all these soft factors stack up against hard data in today’s home-buying landscape.

00:00 Intro
00:37 Catalysts for appreciation, HDB vs Private (Continued)
05:57 The "Volume Effect"
10:11 PLB's Secret Weapon
12:05 Floor level superstition
14:50 Floorplan superstition
17:24 Cultural norms and property investment/buying
18:44 Question - What properties you have seen that are a solid price point and why?
20:52 The "Big Brother, Small Brother" Effect and examples
25:42 Question - Do you think about buying/living in properties next to religious sites?
30:35 Closing statements
30:45 Outro