In this episode of Nothing Ventured, host Arish Shah welcomes Hannah Meiton, founding partner at Ampli Ventures, a venture capital firm based in Stockholm that specializes in early-stage investments in Nordic B2B SaaS companies. Hannah shares her insights on the importance of founders actively promoting their businesses, emphasizing that simply building a great product is not enough. She discusses the tendency of Nordic startups to undersell themselves and the importance of visibility in the early stages of development. Additionally, Hannah reflects on her experience in scaling businesses and how that informs her investment philosophy, advocating for a hands-on approach to help companies transition from founder-led operations to sustainable, scalable enterprises. The conversation also touches on the potential shift in venture capital towards more concentrated portfolios, reducing reliance on a few key companies for fund returns. Tune in for valuable insights into the evolving landscape of venture capital and the vital role of sales in a founder's journey.