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Michelle has taught me so much about online business, magical meaning-making systems, and spiritual practices. She's one of my favorite people to pay attention to on the internet, and I invited her on the show so I could ask her every question I've ever had about how she runs her company.

In this episode, we get real-real about:

• How Michelle started Holisticism with a BFA in dance
• Evolving from newsletter to booking platform to online courses & community
• The 4 Pillars of Intuitive Business
• The realities of Radical Generosity
• Why some ideas aren't meant to be businesses
• Exactly how Michelle markets her paid membership, The North Node
• Why Holisticism moved their newsletter + podcast to Substack
• The magic of the low-cost class as lead magnet
• How Michelle has grown (& shrunk) her team over the past 5 years
• Planning a self-employed maternity leave
• The meeting creep & how to correct it
• Navigating chronic illness & family emergencies as a business owner
• How Michelle organizes her offerings
• Running multiple businesses at once
• & so much more!

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