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Happy October! This week we're kicking off Spooky Season with one of my favorite business witches — Michelle Pellizzon-Lipsitz of Holisticism!

Michelle has taught me so much about online business, magical meaning-making systems, and spiritual practices. She's one of my favorite people to pay attention to on the internet, and I invited her on the show so I could ask her every question I've ever had about how she runs her company.

In this episode, we get real-real about:

  • How Michelle started Holisticism with a BFA in dance
  • Evolving from newsletter to booking platform to online courses & community
  • The 4 Pillars of Intuitive Business
  • The realities of Radical Generosity
  • Why some ideas aren't meant to be businesses
  • Exactly how Michelle markets her paid membership, The North Node
  • Why Holisticism moved their newsletter + podcast to Substack
  • The magic of the low-cost class as lead magnet
  • How Michelle has grown (& shrunk) her team over the past 5 years
  • Planning a self-employed maternity leave
  • The meeting creep & how to correct it
  • Navigating chronic illness & family emergencies as a business owner
  • How Michelle organizes her offerings
  • Running multiple businesses at once
  • & so much more!

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134 episodes